About
Every great piece of business writing has one thing in common: a clear purpose. Without it? Your writing meanders. Your reader drifts. Your message gets lost. In this mini-course, you’ll learn how to: • put your reader’s needs first (not your own). • pin down the real reason you’re writing, and stick to it. • cut the waffle and get to the point, fast. Apply it to everything you write at work: emails, proposals, reports, marketing copy... Do it well and you’ll: • grab attention from the very first line • get people to act on what you’ve written • have your message remembered — not skimmed and binned. Because when you write with purpose, you don’t just write better, you work better.