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It’s easy to get bad or mediocre writing out of AI. There’s even a word for it… slop.  Don’t get us wrong, we love AI. It’s smart, fast, and wildly useful.  But, it takes a good writer to get good writing out of it. Because, unless you know what good writing looks and sounds like, how can you critique what AI serves up? 

Why “one-and-done” training doesn’t work The goal of training is behaviour change — but that won’t happen after just one workshop. Even the most inspiring session loses impact if there’s no follow-up or practice. Without reinforcement, your team simply won’t retain what they’ve learned.

Most people know that writing through a problem helps. But in the push and pull of busy working lives, it’s easy to forget — and book another meeting instead. Next time you reach for the “Invite” button, pause.  Open a blank doc.  Write down what you’re trying to solve. Chances are, you’ll write your way to the answer.

What if I told you there’s a hidden tax on your business, and it’s costing trillions of dollars a year? It’s not a government levy; it's the cost of poor communication.  Grammarly and The Harris Poll put the figure at $1.2 trillion annually. But that number doesn’t show up as a line item on a spreadsheet. It’s the hours of wasted time, the stalled projects, and the lost customers that compound into a financial black hole. Companies like FedEx saved $400,000 per

CEO to shop owner. How founder Charli Nordone came to set-up The Better Writing Store.