Snap, crackle and slop: why it’s your job to make Gen AI writing more moreish

Oct 27
2 min read

Updated: 2 days ago

Toy-like figure with brown skin and braids in a green shirt writes in a notebook with a black pen. A cereal bowl is nearby, set on a beige surface.

It’s easy to get bad or mediocre writing out of AI. There’s even a word for it… slop.

Now, AI is great. It’s smart, fast, and wildly useful.

But, it takes a good writer to get good writing out of it. Because, unless you know what good writing looks and sounds like, how can you critique what AI serves up?

You need to be able to spot the Gen AI slop, to bypass and better it

That means understanding how to:

use simple, precise words, not jargon
make every word count and not waffle
put your reader first and don’t bury the good stuff
use rhetorical devices to persuade, influence and get people to act.

AKA writing with clarity, concision, purpose, impact, and using your words to connect with people.

When you’ve mastered those skills in your writing, you can:

write better prompts
build on the draft AI offers up.

You add the human touch, your insight, your original thought.

It’s the difference between…

This:

Master communication skills and reclaim control The secret to making AI work for you

And this:

Snap, crackle and slop Why it’s your job to make Gen AI writing more moreish

The first is the headline Chat GPT gave us for this blog. It's... okay.

The second is ours — using what we know about writing with impact and intrigue.

What’s wrong with writing that’s just ‘okay’?

Nothing — as long as you’re happy with:

sounding like everyone else and fading into the background
miscommunication and confusion (thanks to formal, passive AI prose)
ineffective messages that do nothing to intrigue, persuade or influence the reader.

So what can you do?

Give your team the skills to spot bad writing and fix it. So that if they're partnering with AI, they get good stuff out of it.

And when your team become better writers, you'll also: