Intrigue

“Wrong number,” said a familiar voice. 

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With that six-word story, you just experienced the curiosity gap. It's the space

between what we know and what we want to know. 

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Your brain releases a little ding of dopamine, which is the same chemical that

drives anticipation and reward. 

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When you create a curiosity gap in your business writing, you give your readers

just enough to make them want to find out more. 

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In our Intrigue course, you’ll learn to:

• build interest through subtext — what’s left unsaid

• add jeopardy to ideas and stories

• start sentences with energy and movement 

• push your ideas past the obvious

• wake up your reader by adding a twist when they least expect it. 
   

And when you do those things, you:

• grab attention instantly: your openings make people stop, not scroll

• hold focus longer: curiosity keeps readers engaged until the end

• make messages stick: curiosity boosts memory and recall

• sound original: your writing feels fresh, human, and full of life

• inspire action: because curiosity isn’t passive — it propels people forward.

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