Impact

Impactful writing gets things done. It gets your ideas heard, and remembered. 

 

You can write with impact in more places than you might think: emails, reports,

internal comms, customer comms, presentations…pretty much anywhere.

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In our Impact course, you'll learn to:

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• craft lines that stick in people's minds

• surprise and delight your readers with unexpected twists

• sound like the expert in the room and write with conviction

• spur your readers into action 

• spotlight ideas to make them impossible to ignore.

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When you do those things, you banish the bland and get your writing doing the job

you want it to do.

 

Your writing becomes more: ​

• memorable: creating phrases or ideas that are easy to recall, even days or weeks later

• compelling: tapping into your reader's emotions, values, or experiences so the message feels personal and relevant to them

• distinctive: making your writing stand out from the crowd

• action-oriented: guiding your reader towards a clear next step. 

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