Bringing big brand thinking to your business

The phone in your pocket. Your search engine of choice.

Your bank. Your supermarket. Your mobile network.

Chances are I’ll have written, trained or consulted for them.

My words have been on billboards and TV ads.

The backs of shampoo bottles and the front pages of websites.
In mission statements and speeches. Whitepapers. Blogs.
Customer comms, internal comms, corporate comms and crisis comms.

I’ve spent 20 years working with big brands, as well as government organisations,

regulators, charities, even MI6.

Former Creative Director and CEO of The Writer.

ChatGPT Image Dec 11, 2025, 10_26_26 AM_edited.png

Charli Nordone
Writer. Creative consultant. Founder.

A few highlights

Rewrote stacks of employee comms for Apple, helped deliver difficult messages and, after much pleading, got smuggled into the Cupertino HQ. (It’s exactly like you’d imagine.)

As easy as one, two.

1. Monthly retainer

Flexible and rolling

Social media content and captions
Email newsletters and campaigns
LinkedIn articles and thought leadership
Blog posts and website updates
Press releases
Award entries
Product and services descriptions

2. Projects

Creative, strategic thinking, put into words

Tone of voice and brand personality
Propositions and key messages
Taglines, straplines and headlines
Brand story and 'About us' rewrites
Founder bio and LinkedIn profile
Case studies and testimonials
Sales emails and pitch copy

Book a free discovery call

Email

hello@thebetterwritingstore.com

Call

07709 449742

Book a chat
30 min
Request to Book

Or get in touch...

hello@thebetterwritingstore.com

Blogs

AI is changing how we write. Why critical thinking matters more than ever

When double denim and perms were a thing the first time round, cognitive psychologist Lisanne Bainbridge, coined a term that feels even more relevant today: the irony of automation. The more we automate a task, the worse we become at it. And the more we hand over to machines, the more critical those lost human skills become. Back then, Bainbridge was talking about aircraft pilots and factory engineers. Now, it’s writers who are feeling the irony. AI makes writing faster, but

Toy figure with brown skin and green shirt writing in a notebook, beside a bowl of cereal on a beige background. Smiling, cheerful mood.

Snap, crackle and slop: why it’s your job to make Gen AI writing more moreish

It’s easy to get bad or mediocre writing out of AI. There’s even a word for it… slop. Don’t get us wrong, we love AI. It’s smart, fast, and wildly useful. But, it takes a good writer to get good writing out of it. Because, unless you know what good writing looks and sounds like, how can you critique what AI serves up?