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This is the anti-slop sprint

The spice aisle: 4-week sprint

 

Sharpen your instincts for persuasive, distinctive, unmistakably human writing.
And understand the psychology behind what works. 

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4 x 60-min virtual sessions
Weekly writing  challenges

Small-group copy clinics

 

Next cohort: Weds 18th March to Weds 8th April

Spice mix.png

We developed and used the techniques in the sprint with...

American Express logo
Unilever logo
Google logo
BBC logo
Barclays logo
Aviva logo

The critical thinking tool behind better writing. 

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PONDER: a practical framework that helps teams sharpen judgement and improve the quality of their
writing and thinking — especially when the need for speed and AI are involved.

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A blue plastic bottle that looks like household bleach, with a label that reads 'Purpose: cuts to the chase'.
A green, white and red tin that looks like motor oil, with a label that says 'Coherence'.
An orange bottle that looks like Tide, with a label that says 'Clarity'
A glass bottle that looks like Worcestershire sauce, with an orange label that says 'Concision'.
A glass bottle that looks like Tabasco sauce, with a label that says 'Brevity'.
A jar that looks like instant coffee, with a label that says 'Concision'
A white spray bottle that looks like household disinfectant, with a label that says 'Correctness'.
A jar that looks like pickles, with a label that says 'Humour' and has a picture of an aubergine on it.
A blue and white tin with red, that looks like Brasso, and has a label that says 'Impact'

Courses
 

The art and science of good business writing: bottled and bundled.

Workshops

Three toy figures stood in front of a wall of Post-It notes. The characters are similar to Playmobil figures.

Virtual and in-person training

on core writing skills and specialist subjects.  

Coaching

Two female toy figures. One is seated at a desk looking at a laptop. One is stood behind the seated character. The character

One-to-one coaching, group sessions and team clinics for personalised support. 

Consultancy

A female toy figure sat looking at a purpose laptop with a logo for The Better Writing Store on.

Bespoke training, programme design, tone of voice training and speakers-for-hire.

Why does good writing matter?

Good writing saves time, saves money, boosts productivity and propels careers. 

About the store

Putting writing skills in easy reach

"What if you could bottle brevity? Or can concision?" That was the idea that started it all.

 

The idea to take:

  • 20+ years of experience in business writing, as a CEO of a global brand language agency, copywriter and trainer

  • the skills and knowledge gained from training 40,000+ people at big brands like Apple, Meta, HSBC and Unilever, as well as charities, regulators, even MI6.

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…and bottle and bundle that know-how into something tangible. And badly needed in the age of AI. 

 

Because if people can think and write better, they can do better. Better for themselves, their teams, and their business.

What workshop attendees say

The session was...

Short. 

Snappy.

Super. 

"Like a double shot of espresso for my word wielding." 

Try before you buy

Writing with purpose is fundamental to good writing. So we can't gatekeep this mini-course. 

A blue plastic bottle that looks like household bleach, with label that reads 'Purpose: cuts to the chase'.

The ROI of good writing

Get a copy of our report and make the business case for comms training in your team. 

A screenshot of 'The ROI of good writing report'.

Writing skills should be in easy reach for everyone. 

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We offer free access to all 12 of our online courses for people starting out in the world of work and people who are unemployed and looking for work. 

The open shelf

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