Purpose
20 working days are lost per year, per person thanks to poor communication at work. And a lack of purpose in writing will be responsible for a sizable chunk of that time.
In our Purpose course, you'll learn how to:
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put your reader’s needs first
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work out the real purpose of your writing and stay true to that
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cut to the chase in everything you write.
When you know exactly what you want to say and why you're
saying it, your writing works better.
Instead of leaving readers confused, you:
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grab their attention: showing them what you're all about from the get-go
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get them to act: your call to action is so clear they can't miss it
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make your best ideas stand out: they don't get lost in the shuffle
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make sure your message actually gets heard: not just skimmed and forgotten.
It's the difference between this...
Hi.
Hope you had a good weekend! I just wanted to reach out to give an update on the last project team meeting from Friday. It wasn’t entirely straight-forward, and there was lots of discussion, but everyone agreed with your suggestion and went with option 2, so Jan’s going to contact the client.
And this...
Hi.
Option 2 from Friday’s project team meeting is go.
Jan’s going to contact the client.
Just wanted to let you know. Hope you had a good weekend!