Coherence
"It's just a stream of consciousness." Not something you want to hear said about your writing.
Having a clearly thought-out structure makes your writing look good, and makes it work
harder for you and your reader.
In our Coherence course, you'll learn to:
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lead with your most important information
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put your reader in the action, engaging them from the first word
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front-load important info in headings, paragraphs, and sentences
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steal a trick from TED talks about organising your ideas
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use subheadings to guide your reader's eye.
And when you do those things, you:
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help readers instantly understand: a clear structure helps make even complex information digestible
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save precious time: readers spend less time searching and trying to connect the dots, they can just read, understand and move on
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boost your credibility: well-structured arguments appear more logical and authoritative.
It's the difference between this...
The recent marketing campaign has concluded with results that have exceeded expectations. There are a number of key learnings and observations that should be considered for application in future projects. The campaign benefited from a clearly defined audience profile, which enabled messaging alignment across channels, and the ongoing collaboration between the creative and marketing functions ensured that progress was maintained. Regular discussions were held to address emerging issues and make appropriate adjustments. In addition, a data-led approach was utilised to enable responsive decision-making throughout the campaign cycle. Overall, the campaign can be regarded as a significant success and should be viewed as a potential model for future initiatives.
And this...
Our last marketing campaign got great results, and there’s lots we could learn from it.
Starting strong
We targeted one, specific audience from the start, so our message hit home.
Meeting regularly
The creative and marketing team worked together and had a 10-min catch-up every three days.
Letting the data lead us
The team was hot on data-tracking, so we could pivot and refine as we went.
This campaign wasn’t just a success, it could be a blueprint for what we do from here on out.