Connection

A lot of business writing feels....empty. Impersonal. Impenetrable. And as humans, we're emotional beings. Even when we're at work, the words we read need to resonate with us, to have any effect. 

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When your writing connects, it doesn't just deliver information. It sparks something ​in
your reader. Your messages stick. People feel seen and understood, and that makes
them want to listen and act. 

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In our Connection course, you'll learn to:

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• put people in your writing to make it feel human

• give your readers a genuine reason to care about what you have to say

• use similes to create instant recognition and understanding

• fire up your readers' five senses to make them feel something

• offer up concrete evidence, rather than empty claims.

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And when you do those things, you:

• build genuine trust: clients, colleagues, customers, they all respond to writing that resonates with them 

• boost engagement: readers feel involved, making them more likely to read through to the end

• strengthen relationships: foster morale and productivity internally, and build client loyalty externally

• humanise your writing: writing that connects with the reader makes you stand out.

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