Empathy

Empathy in writing isn’t about making people feel warm and fuzzy.

It’s about being effective. Writing with emotional intelligence, not sentimentality.

It's strategic.

​

When your reader feels seen, understood, and respected, they listen longer,

trust faster, and act sooner.

Writing with empathy is one of the fastest ways to build loyalty, reduce friction,

and create genuine understanding. Even when you're delivering tough messages.

​​​

In our Empathy course, you'll learn to:

​

• echo your reader’s language to build instant rapport

• shift focus to the reader and make it about them

• frame benefits in a tangible way so they feel truly beneficial

• acknowledge how your reader might feel, so they know you understand

• use ‘the power of because’ to explain the ‘why’ and not just the ‘what’.

​

And when you do those things, you:
 

• earn trust faster: empathy builds psychological safety and credibility

• reduce back-and-forth: because you’ve answered questions before they’re asked

• improve outcomes: readers act out of belief, not obligation

• strengthen relationships: empathy is the root of loyalty.

​

​