Humour

Kerfuffle. Filibuster. Gobbledegook. Hemidemisemiquaver. 

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Some words are just funny.

 

A study from the University of Alberta found that the funniest words fall

into three categories:
- bodily functions
- animals
- playful language. 

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In this course, we’re focusing on just that last one. (Sorry.)

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When you play with timing, tone and the element of surprise, you can delight your

readers AND make your ideas impossible to forget. 

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(Why else would we have a course called Gorillas in hotpants?)

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In our Humour course, you’ll learn to:

• break the fourth wall by using asides to bring your reader in on the joke

• write with hyper-specific, relatable detail that makes people think, “that’s so me”

• create mental images so vivid and funny that your reader can’t unsee them

• play with rhythm and pace to put pops of personality into your writing 

• explore the shape and sound of your words to make your writing sing. 

 

And when you do those things, you’ll:

• make dry topics sparkle: turning even the dullest subject into something readers want to finish

• build instant rapport: shared humour builds trust faster than a dozen follow-up emails

• boost retention: when people laugh, they remember — emotion cements memory

• sound human (and brilliant): humour shows intelligence, empathy, and confidence

• stand out: in a sea of serious sameness, a little wit is a competitive advantage.