Persuasion

You’re a salesperson — even if you don’t work in sales.

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Every day, your words persuade. 

You share ideas and inspire colleagues to get on board.
You give feedback that encourages change. 

You ask for budget and make your case.
 

Every email, proposal, and presentation is a chance to persuade.
 

In our Persuasion course, you'll learn to:

• use honesty to disarm your reader​

• counter possible objections from the get-go

• amp up your writing with action words

• avoid sounding salesy

• put metaphors through their paces to paint persuasive pictures.

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​And when you apply these techniques, you’ll:

• get your ideas adopted: proposals approved, recommendations followed, and decisions made faster

• build a reputation: persuasive writers are seen as influential thinkers and trusted leaders

• strengthen relationships: ethical persuasion builds trust and mutual respect

• drive change: it could be a small shift in behaviour or a major transformation, your words make it happen.