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A fed bear is a dead bear
Keeping your critical thinking instincts kicking
📅 Thursday 5th February 2026
🕚 12pm–1pm GMT
📍 Free webinar on Zoom
Writing is thinking made visible
Whether AI is involved or not, the same judgement applies
To get to something good with writing, you need to know:
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what good looks like – critical thinking skills
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how to fix it when it’s not – writing skills.
In 60 minutes, we’ll look at:
🧪 three tests to apply to your writing in 10, 30 and 90 seconds
🛠️ three practical fixes to use in five minutes flat
🧠 how it all helps keep your critical thinking and writing skills sharp.
And why we're still talking about bears, after the Grandmas feeding grizzly bears webinar.
We'll send you the recording and a recap after the session.
So if you can't make it, you won't miss out.
This session is for you if you:
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write as part of your job, not necessarily as your job
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review other people's writing or need to improve on what AI gives you
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want to future-proof your team’s critical thinking and writing skills — AI-related or not.
Want to dig deeper?
Read more about “the irony of automation” and why we can't afford to outsource thinking in our recent blogs.
We'll send the joining instructions in an email, along with the occasional email. Unsubscribe at any time.
Frequently answered questions
🕒 I can’t make that time, will you send the recording?
Absolutely. Everyone who registers will get the replay and a takeaway sheet afterwards.
🧠 What will I learn?
Practical tips and tricks to help keep you and your team thinking and writing effectively. And the tests and fixes are really designed to be used at speed.
👥 Is this session for me?
Short answer: yes. If you write in your job. And who doesn't? This session is mainly aimed at people in client services, strategy, ops, HR and L&D. But if you're in comms, brand, marketing, or are a small business owner, you're more than welcome. You'll take away tricks you can share with your teams.
💻 I’m a freelancer — is this still for me?
Not really. But we're not in the spirit of gatekeeping, so feel free to come along.
(Just give us a shout out on LinkedIn.)
✍️ Will you try to sell me something?
Well... consider this your gateway drug to our PONDER course. But it gets a whole slide of a mention. This won't feel like someone trying to sell you a timeshare.
🐻 And… why are you still talking about bears?
Good question. It was a serendipitous discovery, after the Grandmas feeding grizzly bears webinar, the most fitting analogy for this session just so happened to involve bears. After this, we're done with them. Probably.