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Gorillas in hot pants

Pack personality into your writing so it gets read — and remembered.

In this session, your team will learn how to:

  • say something unexpected (and make people stop scrolling)

  • drop readers straight into the action

  • be super-relatable by getting super-specific

  • avoid the obvious by ditching their first ideas

  • play with rhythm and sound to make messages stick.

And you'll hear the real-life story of the internal comms email sent

with the subject line of "Gorillas in hot pants". 
Spoiler: it was one of their most opened emails ever.

Good for: marketing, brand, comms, sales, and agency teams.

A toy gorilla holding a pair of gold, shiny hotpants

Take your team's writing from this...

Have your say

Our new internal app is designed to help you get your voice heard. You can make suggestions for improvements, share ideas and play your part in shaping where we go from here. 

To this...

You know the Hot Cheetos guy?

A janitor at Frito-Lays HQ was the mastermind behind Hot Cheetos.

 

Good ideas can come from anywhere. For us, they come from you, from here

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